Ben Hartman Talks Staying True to Himself Throughout Bootstrapping Morphogen Nutrition

On this episode of the Pivotal interview-style series, we talk with Ben Hartman, Founder & CEO of Morphogen Nutrition, about how he has been able to double his brand's revenue year after year by always staying true to himself. Ben and I have known each other for around 15 years, as we both went to Kent State University and worked at the rec center together. We also both started out at the ground level in the sports nutrition industry at the same time and would frequently pair up during sampling demos at the same retail stores. Flash forward many years later and Ben Hartman has successfully built Morphogen Nutrition by bootstrapping it at every step of the way and never compromising on that vision of launching premium high-quality products that he knew consumers would appreciate at a price that was always fair. While many might have heard of Ben Hartman in the last 1-2 years and thought he was this overnight success, you'll hear him share stories about how building his business has been a slow process that has been rewarding past his wildest vision.