Ben Oliver And Darren Chat The Challenges And Benefits of Taking Media In-House

Ben Oliver is the Head of Media at Splash (The in-house agency at Treasury Wine Estates) and someone with first-hand of the challenges and benefits of taking media in-house. While we have talked about in-house agencies before, this is the first time we have discussed in-house media and it is interesting that the in-house creative or content side of the in-house model appears to get more attention than the media. Yet more money is invested by companies into media channels than the content that run in it.  Ben shares his experiences across his career from journalism and public relations to where his today and discusses the specific challenges and the benefits of establishing in-house media team. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.