Ben Pechetti - “In my world, the brand is bigger than the farm.” | FYF EP 07

Founder of Sticker Farmer, a full-scale cannabis branding and design firm, Ben Pechetti, joins Wynn and Casey for a conversation about the growing industry, being a life-long entrepreneur, and the hustle it took to build his agency. The trio will dive into what obstacles and mental challenges it takes to grow a business, how you can’t be afraid to leave your comfort zone, and how you define success when you’re constantly pushing the bar.