Ben Phillips: Employer Branding Tips Recruiters NEED to Hear

Sign up to Recruiting Wisdom (for free) - https://newsletter.gopurpl.io/signupBen is currently Global Employer Branding Lead at Boosky. He previously worked in leadership roles at IBM, Tesco & Hootsuite.He’s an award-winning EVP, employer branding and talent marketing leader with experience across recruitment, culture transformation, learning / leadership development, and consumer marketing.In this episode we focus on tactics for early-stage and growth companies when it comes to Employer Brand & Recruitment Marketing.Chapters:00:00 Understanding Employer Branding for Startups04:49 Tactical Approaches for Recruiters in Early-Stage Companies10:32 Balancing Strategy and Immediate Needs15:22 Flipping the Script on Messaging20:06 Measuring the Effectiveness of Employer Branding23:30 Resources for Learning and Upskilling in Employer BrandingConnect with Ben: https://www.linkedin.com/in/the-real-ben-phillips/Connect with Joe: https://www.linkedin.com/in/joe-atkinson1/Episode Links:Ben’s Website: https://www.revealthereal.co.uk/Joe’s Website: https://gopurpl.io/