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Ben Portnoy, from the Sports Business Journal, tells McElroy & Cubelic what to expect from the partnership between the Big 12 and Monster Energy, how the Big 12 has been on the forefront of sponsorships, and if jersey patches are a bridge too far episode artwork

EPISODE · Jul 8, 2026 · 14 MIN

Ben Portnoy, from the Sports Business Journal, tells McElroy & Cubelic what to expect from the partnership between the Big 12 and Monster Energy, how the Big 12 has been on the forefront of sponsorships, and if jersey patches are a bridge too far

from McElroy and Cubelic in the Morning · host Jox-FM | Cumulus Media Birmingham

"McElroy & Cubelic In The Morning" airs 7am-10am weekdays on WJOX-94.5!! See omnystudio.com/listener for privacy information.

Episode metadata supplied by the publisher feed · Published Jul 8, 2026

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Ben Portnoy, from the Sports Business Journal, tells McElroy & Cubelic what to expect from the partnership between the Big 12 and Monster Energy, how the Big 12 has been on the forefront of sponsorships, and if jersey patches are a bridge too far

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