Ben Prescott || Read Your Client

How do we tune into clients? How can we read them quickly? How can we take feedback well? How can we be collaborative? How can we help them tell their story? I always enjoy the dedications and acknowledgements in books. Such hidden treasures. Recently, I had the pleasure of wolfing down Thomas Heatherwick’s latest book ‘Humanise – a Maker’s Guide To Building Our World’. It is a point of view. A statement of intent. Perhaps, a manifesto. I have re-read it a few times, it is a spine broken, weighted with post its, lines and scribbles in margins favourite. And as I dove into the acknowledgements, I found a line which prompted today’s conversation: "Thank you to Ben Prescott, the book's designer, [who] was wonderfully collaborative and intuitively understood what I have been trying to express." And I am delighted to say that we have graphic designer and founder of BPD, Ben Prescott joining us today to explore that very point. Ben Prescott is the salt in the recipe when it comes to brand building. Vital. Unassuming. Impactful. His approach is thoughtful, quiet, with a range of references so broad ranging and enticing that his presentations are works of art in and of themselves. He reads people with ease and draws their story onto the page, the website, the packaging, the shop window. He is commercially mindful and excellent at the tangible, the hold it in your hand, the it will last and last. What he does, works. BPD has worked with brands including Marfa Stance, Alex Eagle, Kinjo, the V&A, Broadwick Hotel in Soho, Twig Hutchinson and the Festival of Fashion at the Fife Arms. And in each and every instance, he has shown true expertise in reading the client. We are going to examine that idea, the importance, the relevance, the practical application of reading clients, understanding briefs and taking feedback. Whether you are on the service side of the arts or someone who commissions, collaborates or briefs others, you are going to enjoy this one.