Ben Settle: How to use honesty in copy for maximum conversion

No time to listen? Grab the Action Bullets here: www.Actionbullets.com Ben covers how to write bullets that convert without using all the crazy marketing speak.  His straightforward style is revolutionary, but more importantly it helps you sell in landslides. In Ben’s own words  “Email Supremacist * Book & Tabloid Newsletter Publisher * Pulp Novelist * Software Investor * Alt-Copywriter” As you can tell, Ben matches to the beat of his own drummer.  In this highly entertaining (and more importantly; secret reveling) interview he takes us back to where he learned everything and we cover: The secret to great bullets (as learned straight from the best in the business who is now retired) Why to start with NO (and how this has allowed him to never worry about refunds… ever) One thing that he does daily (that everyone could model but doesn’t) that leads to massive profits every 1st of the month... Learn more about Ben and join his awesome mailing list at: www.bensettle.com Enjoyed this podcast? Make sure to check this one out as well: If you are looking how to use stories in your business, check out my FREE story selling blueprint here: www.storyselling.how