Ben Shepherd on why retail media is up with adwords as a media invention; how sales people can get his attention; and the 2023 outlook

Welcome to an interview-led edition of Unmade. Today’s primary focus is Ben Shepherd’s first in depth interview since joining Dentsu as chief investment officer. Talking DentsuIn the first Unmade podcast interview of the year, Dentsu’s new chief investment officer Ben Shepherd joined Unmade’s Tim Burrowes.In the wide-ranging interview, Shepherd explains why he sees retail media as one of the most elegant, “wealth creating” media developments since adwords; he argues that there’s nothing wrong with leaving a job after a couple of years if you feel you’re not making the impact you want to; and he explains the style he will bring to negotiations with media owners.Audio production was courtesy of Abe’s Audio, the people to talk to about voiceovers and sound design for corporate videos, digital content, commercials and [email protected] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit unmade.substack.com