EPISODE · May 18, 2015 · 16 MIN
Ben Wagner on marketing with the Internet of Things
from The CMO Show
Ben Wagner, commercial director at contactless communications company Tapit, joins Mark Jones to discuss the latest buzzwords in marketing, including the Internet of Things (IoT). Technology is getting smarter and it's making the CMO's job easier, once they get their head around it of course.
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Ben Wagner on marketing with the Internet of Things
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