Bend Don't Break: Keith Sherrill, Small Business Management Coordinator, COCC SBDC

In this episode host Aaron Switzer sits down with Keith Sherrill, Small Business Management Coordinator at the COCC Small Business Development Center. A veteran, educator, entrepreneur, and former U.S. Army Ranger and special operations aviator, Keith shares his journey from military service and multiple deployments to business ownership, higher education, and community leadership in Central Oregon.The conversation explores entrepreneurship, veteran support, the meaning of the American Dream, and the role small businesses play in strengthening local communities. Keith discusses the COCC SBDC programs he leads, including STRIVE, which helps veterans turn business ideas into reality, and explains how leadership lessons from military service continue to shape the way he mentors entrepreneurs across Central Oregon.Questions? Contact Keith at [email protected] us Fan MailSupport the show