Bending Rules -- Entrepreneurs Pete & Eric talk about strategies to finance and importance of "seed" capital and various options to attain

Probably one of the most difficult aspects of starting a company is financing, and depending on your options and choices will make or break your success. Pete & Eric took very different approaches to "seed" capital. In this episode they will explore the various trade-offs in doing so. 2:00 -- Seed Capital Intro; value of $$, pitfalls, trade-offs with debt and equity. We'll open with Eric's story and how he build on his initial investment decision. 7:08 -- Role of leverage and risk tolerance 25:03 -- Challenge of raising seed capital. Why it's so difficult and what you can do to overcome hurdles. 30:13 -- Importance of personal investment. How much is enough? 40:34 -- Passion and bringing in outside investment 57:35 -- Challenge of "self-assurance" 1:05 -- Reflecting on past decisions, what would we change (from financing perspective)? 1:19 -- Value of money in contributing to "joy" in life -- limitations, etc.