Benedict Pringle on Anger, Fear and Narratives in the upcoming election campaign

With the UK election kicking off early, Alastair asks Benedict Pringle, founder of politicaladvertising.co.uk, to unpack how the parties wield anger, fear, and hope to shape voter sentiment. From Labour's rallying cry against the status quo to the Conservatives' fear-based narrative, discover the nuanced strategies at play in the campaign. Hosted on Acast. See acast.com/privacy for more information.