Benjamin Kyei - The Virgil Abloh inspired designer injecting his youthful flair into luxury streetwear

For this episode we were joined by Benjamin Kyei,  Founder of luxury streetwear brand Gosse Au Coeur! Benjamin is somebody I've wanted on the podcast from when we first launched a few years back so I'm super happy that we were able to make it happen. His brand is a true  illustration of his refined design skills and incredible taste level so it was definitely only a matter of time before we chopped it up. Born in East London to Ghanaian parents who quickly realised that their son was a talented artist and also very in love with fashion, Benjamin's parent encouraged him to study art at Uni however he opted to follow his love for entrepreneurship and chose to study International business instead. It is during his studies where Benjamin started his first brand code nation with two of his closest friends. Although the lads chose to fold the brand, it is here where he learned many of the skills he now uses to run his current brand Gosse Au Coeur. Being a huge fan of the late designer Virgil Abloh, it was only a matter of time before Benjamin launched his own brand and in 2017 Gosse Au Coeur was born! Translating to Kid at Heart in French, Benjamin aims to use fashion as the conduit to tell stories from his childhood and illustrate the pure, curious and positive essence of children. Benjamin candidly shares anecdotes of what led him to where he is now, including his many nights 'studying' the rails in Selfridges, his time interning for Oswald Boateng and more.Throughout the conversation Benjamin shares the main reasons he decided to start a brand with such a powerful message, how he learned to design/run a brand, how he uses colour in his work despite being colour blind and much, much more. Since recording Benjamin has continued to grow as a designer and is about to launch his new collection - 'Life is beautiful'. He recently hosted a launch event for the collection which I had the pleasure of attending, the collection is sensational, both designs/quality are 10/10. Follow Benjamin's instagram to stay locked into his journey and take in his incredible drip. Join the Gosse Au Coeur community now!