EPISODE · Apr 15, 2025 · 48 MIN
Bennett Maxwell - From Cold Knocks to Cookie Dough: How a Franchise Giant is Born
from The Transparent Podcast · host Nick Ford
Send us Fan MailBennett Maxwell's entrepreneurial journey reads like a playbook for hustle and strategic growth. From selling candy bars door-to-door as a child in Utah to building a cookie franchise empire, his path showcases how combining sales expertise with smart systems can create extraordinary results.The real magic happened when Maxwell purchased Dirty Dough, which was then a single cookie store location. He recognized the challenges in the gourmet cookie space and developed a hybrid model that solved a critical industry problem. Maxwell's insights on scaling are particularly valuable for anyone growing a business. He candidly shares how assembling a board of advisors transformed his company, offering equity to high-caliber entrepreneurs who provided guidance through rapid expansion. Connect with Bennett at www.bennettmaxwell.com to learn more about his current ventures with Craveworthy Brands and and Franchise KI.
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Send us Fan Mail Bennett Maxwell's entrepreneurial journey reads like a playbook for hustle and strategic growth. From selling candy bars door-to-door as a child in Utah to building a cookie franchise empire, his path showcases how combining sales expertise with smart systems can create extraordinary results. The real magic happened when Maxwell purchased Dirty Dough, which was then a single cookie store location. He recognized the challenges in the gourmet cookie space and developed a hybri...
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Bennett Maxwell - From Cold Knocks to Cookie Dough: How a Franchise Giant is Born
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