BENNETT SANTORA - ENTREPRENEURSHIP AND CONTENT CREATION

Hello and welcome to Upgrade Thought!  Today, I will be talking with Bennett Santora, once again. Bennett recently launched a new business venture, selling his juggling balls, which has already earned hundreds of dollars in profit. Additionally, his new Tik Tok account, “Money Mind News,” is now reaching 25 thousand followers. On this account, he discusses creative, unconventional ways to make money. In this episode, we discuss topics such as: what makes a product valuable, behavioral economics, how to think like an entrepreneur, the most ridiculous side hustle he has ever seen, an absurd business fraud, the viewer retention principles he uses on Tik Tok, how he feels about having been seen by 20% of America, and more. Enjoy the show!