BEP 424 – English for Marketing 2: Analyzing Market Research

https://traffic.libsyn.com/secure/bizpod/BEP424-Marketing-2.mp3 Welcome back to Business English Pod for the second lesson in our series on English for marketing. In today’s lesson, we’ll focus on presenting and analyzing market research. Today, we are swimming in data. We have access to an unprecedented amount of information about pretty much anything we care to investigate. The problem is: what do we do with that data? How do we look at raw information and glean the insight required to make good decisions? Moving from information to insight is critical when it comes to market research. In our last lesson, we looked at just how important it is to do good research to grow your business. But the next step is taking that research and learning from it. The information needs to enhance our understanding. Enhancing understanding by presenting research insights might include identifying key market gaps and highlighting key opportunities. It can also involve understanding differences between different regions and people, as well as understanding customers’ buying criteria. And finally, this will help us prioritize specific market segments. In today’s dialog, we’ll hear Francine and Kamal, two people from a marketing agency who are presenting the insights they’ve gleaned from a research project. They’re presenting to their client, K&C Safety Supply, represented by Lauren and Josh. They work for a company that sells safety products and training, and they’re looking to expand into a new region in the U.S. Listening Questions 1. What market gap does Kamal identify in the state of Indiana? 2. What differences does Kamal describe between the East Coast and the Midwest regions? 3. What specific priority are customers in the Midwest currently focused on? Premium Members: PDF Transcript | Quizzes | PhraseCast | Lesson Module Download: Podcast MP3>>> The post BEP 424 – English for Marketing 2: Analyzing Market Research first appeared on Business English Pod :: Learn Business English Online.