Bernadette Jiwa: How to Make People Fall In Love With Your Brand

from Louder Than Words | Creative Talks with John Bonini · host John Bonini

Bernadette Jiwa has written four #1 bestsellers on the art of brand storytelling. Here she discusses how to make people fall in love with your brand and idea. For more, check our Jiwa's 20 Keys of Brand Storytelling here: http://thestoryoftelling.com/what-is-a-brand-story/

Episode metadata supplied by the publisher feed · Published May 7, 2015

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Bernadette Jiwa: How to Make People Fall In Love With Your Brand

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