Bernie Mullin, former CEO of the Atlanta Spirit and key executive with the Pittsburgh Pirates, Colorado Rockies and the NBA discusses the risks and rewards of leading a major sports franchise

A British native, Mullin is CEO of the Atlanta-based sports marketing firm, The Aspire Group. He tells how he broke into sports in America then provides insights into the last days of the Atlanta Spirit, the Pittsburgh Pirates during the steriod era, the NBA's marketing machine and tells of the highs and low of a lifelong career in sports. He also speaks of his new philanthropic effort designed to imporve reading, writing and math skills for young children in siingle-parent households. Listen now to Season 3, Episonde 3 of Sports Across the Board.