BERNINA University 2022 - Your Exclusive Behind-the-Scenes Experience

from Sew & So... · host BERNINA International, BERNINA

This is your full access pass to the exclusive/annual BERNINA dealer conference – BERNINA University.Join us in Palm Springs, CA for this 53rd gathering of BERNINA dealers, BERNINA partners and BERNINA staff from both BERNINA of America and BERNINA International – Switzerland and beyond.Hear about the brand-new products BERNINA is unveiling in 2022 and experience the immediate reactions from the attendees.Learn what it takes to produce an event of this magnitude.Hear about the new product development process, the importance of education and how “listening” is behind everything BERNINA does!Meet the 4th and 5th generations of the Ueltschi family whose ancestors founded BERNINA in 1893. You’ll hear from Hans Peter (HP) the current Chairman of the company and his children Philipp and Katharina who are both instrumental in crafting the future of the company. You won’t want to miss a word of this exclusive-never before available visit to BERNINA University.If you know someone who has an outstanding story that should be shared on this podcast, or you have a comment about any of our episodes, drop Meg a note at [email protected] or complete the form on our website. Be sure to subscribe to, rate and review this podcast too! Be sure to subscribe to, review and rate this podcast on your favorite platform…and visit our website sewandsopodcast.com for more information about today’s and all of our Guests. 

What this episode covers

Join us for your exclusive- behind the scenes visit to BERNINA University 2022, the annual North American Dealer conference…direct from Palm Springs, CA. This event…now in it’s 53rd year, features new product introductions that you can experience along with 450 dealers from across the country. Hear never before shared conversations from BENINA dealers, team members and the founding family – the Ueltschis.

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BERNINA University 2022 - Your Exclusive Behind-the-Scenes Experience

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This episode is 38 minutes long.

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This episode was published on August 4, 2022.

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