Bert Sorin: A Testament to Dedication and Determination

EP 606: Bert Sorin: A Testament to Dedication and Determination Hey hunters and adventurers, Cody Rich here with another compelling episode you won’t want to miss. This week, I’m thrilled to sit down with the multifaceted Bert Sorin of Sorinex Outdoors. From avid outdoorsman, to athlete to entrepreneur,  Bert truly embodies the spirit of dedication. We delve into the transformative story of Sorinex — how Bert took the reins from his father’s modest gym equipment business and, with vision and grit, escalated it to the industry powerhouse it is today. Bert’s “all-in” philosophy shines through every aspect of his journey. But we don’t stop at business. We rewind to Bert’s college days, juggling track and field ambitions with an unmistakable passion for hunting. A blend that, back then, raised more than a few eyebrows. And for those budding entrepreneurs or anyone seeking a nudge in the direction of their dreams, Bert’s invaluable insights and advice might just be the catalyst you need. Truly, Bert Sorin is an embodiment of inspiration, and our chat is sure to leave you fueled and fired up. Dive in and get inspired! Today’s podcast is sponsored by ON X HUNT, the unrivaled standard for hunting maps. On X  Hunt is launch in features and upgrading their app faster than I can keep up. there are so many amazing tools that will improve your hunting experience this fall. On X is a must have for me. If you aren’t an elite on x hunt member yet you need to upgrade the elite tier has so much to offer. From elite only mapping features to major discounts on partner brands you are probably paying for anyway. upgrade your account and check out all the amazing features that make ON X HUNT the best mapping system for hunter. TRO to save 20%. This episode is brought to you by Range Meal Bars if you are backpack hunting this year,  you need to check out Range meal bars. Each bar is barely bigger than a deck of card and is 700 calories. At 123 caloires per range meal cars are the perfect ultra light fuel for your backcountry adventures. Started by a graduate of Montana State University range bars are all natural, high quality with clean ingredients. They currently have two flavors chocolate peanut butter coffee and molasses, ginger sea-salt. My go to is molasses ginger. Order today and they will ship right to your door. “Range Meal Bars is offering a killer 20% off deal for listers of The Rich Outdoors. Just apply discount code TRO at checkout. That gets you bars for $4.66 each, which is more than twice the bang for your buck compared to most other freeze dried or dehydrated foods. This offer won’t last long so don’t wait.” Shop Range Feeling the elk-season buzz? Can’t get enough of podcasts like this one? You’re in for a treat. Check out ‘Wapiti Wednesday’ on our Patreon for an avalanche of elk hunting podcasts. Oh, and these aren’t just your run-of-the-mill campfire tales. We’re diving deep and spilling secrets too juicy for mainstream channels. For a mere 5 bucks, you’ll unlock a treasure trove of candid interviews. Now, if you’re itching to elevate your 2023 hunt game, look no further than my ‘Elk Hunt 201′ course. Discover a sleek, 4-step system to sharpen your hunting prowess. Tired of courses that drone on without end? We’re with you. We’ve ditched the fluff to give you a streamlined, kick-ass guide in a fraction of the time. Bonus: there’s an audio version perfect for your trek to elk camp. So, quit dawdling and hop on board. Equip your mind for the hunt and make this year your elk-epic adventure. Sign up now—unless, of course, you like being unprepared.