EPISODE · Oct 28, 2025 · 47 MIN
Berto Herrera
from Seen · host Carrie Scott
In this episode, Carrie sits down with Berto Herrera, an American artist and former U.S. military member now based in Germany, who brings a unique perspective to exploring themes of identity, power, and technology through multidisciplinary work. Trained at Parsons and involved early in his career with Los Angeles's influential art collective Box Eight, he worked for a decade as an art director at Adidas before returning to fine art. His practice spans installations, photography, painting, and digital works, driven by philosophical reflections on humanity and addressing themes of consumerism, late-capitalism, corporatism, and cultural identity, with all of his work since his first exhibition in 2006 centered on dismantling and examining subtle cultural biases that shape societal dynamics.From Carrie: "Berto Herrera's work might not be overtly political or totally autobiographical, but we talk about both those things in our interview. He's constantly trying to raise awareness around things that matter to him, but also that should matter to all of us. Issues around surveillance and racism and military force, these are big things, and he puts them in his work so vividly, but he does it under the veil of beauty."Thanks for listening to this episode of the Seen podcast. Liked what you heard? Get early access to these episodes and a ton of other great art content by becoming a member of Seen at seen.art (https://seen.art).Join our free newsletter and become an art insider: https://mailchi.mp/seen/waitlistIf you want to connect with us between episodes, follow us on Instagram: https://www.instagram.com/watchseenart).
What this episode covers
In this episode, Carrie sits down with Berto Herrera, an American artist and former U.S. military member now based in Germany, who brings a unique perspective to exploring themes of identity, power, and technology through multidisciplinary work. Trained at Parsons and involved early in his career with Los Angeles's influential art collective Box Eight, he worked for a decade as an art director at Adidas before returning to fine art. His practice spans installations, photography, painting, and digital works, driven by philosophical reflections on humanity and addressing themes of consumerism, late-capitalism, corporatism, and cultural identity, with all of his work since his first exhibition in 2006 centered on dismantling and examining subtle cultural biases that shape societal dynamics.From Carrie: "Berto Herrera's work might not be overtly political or totally autobiographical, but we talk about both those things in our interview. He's constantly trying to raise awareness around things that matter to him, but also that should matter to all of us. Issues around surveillance and racism and military force, these are big things, and he puts them in his work so vividly, but he does it under the veil of beauty."Thanks for listening to this episode of the Seen podcast. Liked what you heard? Get early access to these episodes and a ton of other great art content by becoming a member of Seen at seen.art (https://seen.art).Join our free newsletter and become an art insider: https://mailchi.mp/seen/waitlistIf you want to connect with us between episodes, follow us on Instagram: https://www.instagram.com/watchseenart).
NOW PLAYING
Berto Herrera
No transcript for this episode yet
Similar Episodes
Jun 10, 2026 ·27m
Apr 10, 2026 ·32m
Mar 27, 2026 ·25m
Oct 13, 2025 ·13m