Bertus van der Vyver discusses MTN’s updated brand positioning and big plans for South Africa

In this What’s Next with Aki Anastasiou interview, Bertus van der Vyver discusses MTN’s updated brand positioning and the importance of the phrase “Today We Make Moves.” Van der Vyver is the General Manager for Residential and Postpaid at MTN South Africa. Before taking on his current role in April 2023, he held many executive roles in the South African telecommunications industry across the industry’s largest players. Through this experience, Van der Vyver has developed strong commercial acumen and the ability to solve problems and make the right decisions in high-pressure situations. In this What’s Next interview, van der Vyver discusses the important role MTN has played in connecting South Africans over the decades. He then unpacks MTN’s updated brand positioning, which focuses on the phrase “Today We Make Moves.” Van der Vyver expands on how MTN is working to address the digital divide in South Africa through access to connectivity and technology. He then discusses the moves MTN is making to build better connectivity offerings for its South African customers. Van der Vyver concludes the interview by sharing a message with South Africans who want to take charge of their future through technology.