Best Bites: Understanding the Sugar Levy in the UK beverage category - Brand New Taste

The government imposed Sugar Levy that came into effect in 2018 changed the face of the sugar-sweetened soft drinks dramatically. Drinks that used added sugar and hit a sugar content of 5% or over would have to pay 18p per litre of drink, and 24p if they surmounted 8%. Listen to Micah talk about how how most brand responded to this, and the reason Cawston Press chose the route that they did. If you enjoy this best bite, please consider listening to the full episode. If you have any suggestions for future episode topics, please email them to [email protected] Follow Brandt and Micah: https://www.linkedin.com/in/brandt-maybury/ https://www.linkedin.com/in/micah-carr-hill-34a91811/ Visit https://www.tastehead.com/ to learn more

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Best Bites: Understanding the Sugar Levy in the UK beverage category - Brand New Taste

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