Best Bits: Why Unachievable Targets Are Breaking Enterprise Sales Teams w/Sean McCarry

Why are so many enterprise sales teams missing target, even with experienced reps, strong leadership, and proven products?In this Best Bits episode of Making Revenue Tick, Sean McCarry, GM UK at Trustpilot and a veteran enterprise sales leader, explains why unachievable sales targets are breaking enterprise sales teams from the inside out.Watch the full episode: https://youtu.be/bwsz4FailgI?si=jsU17SXIDjDuw9xYWith nearly 30 years of experience in enterprise sales and revenue leadership, Sean unpacks a pattern seen across large sales organisations:when targets are set without realism, trust erodes, motivation collapses, and performance suffers, regardless of talent.This clip explores:Why enterprise sales targets are often set too high to motivate performanceHow unrealistic revenue goals damage sales team morale, loyalty, and wellbeingThe pressure placed on sales managers caught between leadership expectations and team realityWhy sales leadership behaviour and emotional intelligence matter more than everHow team health and culture directly impact enterprise sales performanceNow leading Trustpilot’s UK business, Sean has built a reputation for driving growth by focusing on people, behaviours, and sustainable performance — not short-term pressure or false optimism.This conversation is essential viewing for:Founders and CEOs setting revenue expectationsCROs and VPs of Sales leading enterprise teamsSales managers navigating performance pressureEnterprise sales professionals experiencing target fatigueIf you want to understand why enterprise sales teams fail to hit target — and what leaders must do differently, this clip delivers a clear, experience-backed perspective.Connect with Sean: https://www.linkedin.com/in/sean-mccarry-1053231/Follow Richard Washington: https://www.linkedin.com/in/richwash/Read Richard’s Newsletter Growth Magnet: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7083793079794556928#enterprisesales #salesleadership #teamhealth #teambehaviours #saassales #wmyt #ticktalent