Best in Sales – Der Sales Excellence Podcast: Value Selling – Kundenwert managen

from Springer Professional Podcast · host Springer Professional Podcast

In der 1. Ausgabe des neuen Vertriebs-Podcasts besprechen Eva-Susanne Krah, Chefredakteurin Sales Excellence und Channel Managerin Marketing + Vertrieb bei springerprofessional.de und Professor Dr. Dirk Zupancic, Inhaber der DZP Prof. Dr. Dirk Zupancic Projects GmbH, das Aufkommen des Value-Selling-Ansatzes. Er erklärt, welche Chancen für Vertriebsorganisationen darin liegen, Kundenwert richtig zu managen und Kunden mit Mehrwert zu überzeugen. Mehr zum Value-Selling-Ansatz erfahren Sie auch im Springer-Professional-Interview mit Prof. Dr. Dirk Zupancic, in seinem Buch "Sales Drive" und am 25. Mai 2023 in seinem Vortrag bei der Digitalkonferenz "Zukunftswerkstatt Sales Excellence – Better Value – Better Sales" Die Podcaster des Vertriebspodcasts freuen sich über Ihre Anmerkungen und Anregungen. Schreiben Sie uns an [email protected]

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This episode is 25 minutes long.

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This episode was published on May 17, 2023.

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