Best Marketing Strategies in Publishing with Sam Fox of HarperCollins | Book Marketing & Community 🎙

Welcome to another episode of the Creators Talk Podcast! In this conversation, we dive deep with Sam Fox, Senior Director of Content Creation & Strategy at HarperCollins. With a background at Teen Vogue and Condé Nast, Sam brings a unique perspective on storytelling, marketing, and building inclusive book communities. From her journey as a dancer to shaping innovative book marketing campaigns, she shares priceless insights for authors and content creators alike.Timestamps:1:02 - Growing Up a Dancer2:46 - Combining Dance and Storytelling4:30 - Marketing Books5:37 - Getting into Reading8:44 - Working at Teen Vogue11:45 - Books are Political13:22 - Children's & YA Book Campaigns14:34 - Shelves and the City18:45 - Diversity at Creators Brand Trips21:03 - Working with creators with small and larger following counts22:23 - ROI on Creator Events26:44 - On Community29:12 - How Should Authors Market Online32:11 - Introverted Authors Tips for Marketing34:45 - Summer in the City Campaign37:12 - Book Content Trends39:44 - Signing with a Literary Agent43:42 - Separating Publishing Brain vs. Creative Brain47:05 - Writing Process & Perfect Day of Writing48:33 - Last, Now, Next Books49:54 - Rapid Fire Book Questions51:04 - What Would You Like to See More of in the Book World?51:26 - What Would You Like to See Less of in the Book World?Places to find more from Sam Fox and other links:Instagram: https://www.instagram.com/sambamfox/?hl=enEpic Reads: https://www.instagram.com/epicreads/?hl=enWilliam Morrow: https://www.instagram.com/williammorrowbooks/?hl=enAvon: https://www.instagram.com/avonbooks/?hl=enThe Book Was Hotter Podcast: https://www.youtube.com/@TheBookWasHotter/videos @TheBookWasHotter  Books Mentioned by Sam:Holes by Louis Sachar (A Childhood Favorite)The Giver by Lois Lowry (A Childhood Favorite)Bridge to Terabithia by Katherine Paterson (A Childhood Favorite)The Baby-Sitters Club by Ann M. Martin (A Childhood Favorite)The Clique (Series) by Lisi Harrison (A Childhood Favorite)Gossip Girl by Cecily von Ziegesar (A Childhood Favorite)John Green Books (A High School Favorite Author)Animal Farm by George Orwell (High School Literary Canon)To Kill A Mockingbird by Harper Lee (High School Literary Canon)Infinite Jest by David Foster Wallace (High School Literary Canon)Marilyn Robinson (College Favorite Author)Joan Didion (College Favorite Author)Virginia Woolf (College Favorite Author)Bright Young Woman by Jessica Knoll (Last Read)Can't Get Enough by Kennedy Ryan (Currently Reading)Take a Hint, Dani Brown by Talia Hibbert (Next Read - Pride Month)Winging It With You by Chip Pons (Next Read - Pride Month)The Message by Ta-Nehisi Coates (A Book Not Enough People Are Talking About)Nothing Burns as Bright as You by Ashley Woodfolk (A Book Sam Gifts Often)Carly Fortune (Author Sam Always Buys)Let Them Stare by Jonathan Van Ness and Julie Murphy (A book We Should Get From the Book Store This Weekend)Sam’s Summer Dance Playlist:So Excited by Janet JacksonIndependent Women Pt. 1 by Destiny’s ChildStronger by Britney SpearsCurrent Favorite TV Shows:ForeverOvercompensatingAdultsDownload our social book club and book networking app Bookum at www.bookumapp.comThis Podcast is to brought you by Bookum - The book communities NEW and BEST way to host dynamic online book clubs. Download the App and Start your Book club today at www.bookumapp.com Catch all of conversations live on the Bookum App Nooks!