Best New Practice of the Year: How Sukhi Eyes Redefined the Patient Experience

Best New Practice of the Year: How Sukhi Eyes Redefined the Patient Experience 🏆Are you an aspiring practice owner, a seasoned optometrist, or a patient looking for the gold standard in eye care?In this special episode of the Loving Social Media podcast, host Garry Kousoulou and digital strategist Jasdeep Sahota sit down with Sukhi Cheema, the founder of Sukhi Eyes in Leamington Spa.We are thrilled to present Sukhi with our inaugural "Best New Practice of the Year" award! 🥇 Despite being open for less than a year, Sukhi Eyes has set a new benchmark for what an independent optical practice can achieve—combining clinical excellence, a luxurious "spa-like" environment, and a brand story that radiates warmth and empathy.1. The Journey from Pre-Reg to Practice OwnerSukhi takes us back to the beginning—from her childhood fascination with vision correction to her early days as a pre-reg optometrist in Wales. We discuss the "why" behind her leap of faith: leaving a secure job to build a legacy of her own because she felt "capped" and wanted to offer more to her patients. If you are an employed optometrist dreaming of independence, Sukhi’s story will give you the courage to start.2. Creating the "Spa" AestheticWhy do most opticians look clinical and cold? Sukhi reveals how she and her husband designed a practice that feels more like a wellness spa than a medical clinic. We talk about the importance of warmth, art, and creating a space where patients feel instantly at ease—proving that "Sukhi" (which means happiness) isn't just a name, it's an ethos.3. Investing in World-Class TechnologySukhi Eyes isn't just a pretty face; it’s a powerhouse of technology. We dive deep into her brave investment strategy, including:The Advanced Eye Exam: Why she charges £95 and combines OCT with Optomap for a complete picture of eye health.Dry Eye & Aesthetics: How she is revolutionizing care with the Antares system and OptiLight IPL for dry eye management.Preventative Care: The introduction of Valida photobiomodulation to treat dry Age-Related Macular Degeneration (AMD) early.4. The Business of EmpathyGarry and Sukhi discuss why "caring" is the most profitable strategy you can have. Sukhi explains her philosophy on continuity of care and why patients travel miles to see a specialist who genuinely listens.5. Curating Independent EyewearForget the standard brands found on every high street. Sukhi shares how she curated a collection of "silent fashion" frames—handmade masterpieces from designers like Cutler and Gross, Moscot, Dita, LGR, and Woody’s. About Sukhi Eyes:Sukhi Eyes is an independent optician practice located in the heart of Leamington Spa, Warwickshire. Founded by Sukhi Cheema, a practitioner with over 25 years of experience, the practice moves beyond the transactional feel of larger chains to provide a personalized, holistic eye care experience.Website: sukhieyes.co.ukInstagram: @sukhi_eyesLocation: Leamington SpaHosted by Garry Kousoulou, this podcast explores the stories behind successful businesses, with a special focus on the optical industry. We are a digital marketing agency based in London, specializing in helping opticians and optometrists grow their presence, attract new patients, and build lasting brands.Website: lovingsocialmedia.comServices: Social Media Management, SEO, Web Design for Opticians.Did this episode inspire you?If you are an optometrist thinking about starting your own journey, or a patient looking for better care, let us know in the comments! Don't forget to Like, Subscribe, and Share to support independent businesses.#Optometry #EyeCare #SmallBusinessSuccess #LeamingtonSpa #DryEyeTreatment #IndependentOptician #SukhiEyes #MarketingForOpticians #LovingSocialMedia🚀 About Loving Social Media: