Best of 2023 | The Super CMO Show

We launched The Super CMO Show in January this year and it has been a truly rewarding journey so far. This episode is a curation of the top marketing moments we’ve had with our esteemed guests on the show... moments from our conversations with Unilever veteran Marc de Swaan talking about Humanized Growth and the Da Vinci CMO Model, to Prof Tanvi Gupta of IIM Jaipur on Visual Semiotics in marketing. From prolific author and Prof, Peter Fader on the Customer Base Audit to marketing leader Sukumar Muthya on the need for technology-driven marketers. Amit Tiwari of TCS’s Global Demand Centre talked about why marketers need to recalibrate. reskill and reboot…while Prof Venky Shankar, a Ford Chair Professor shared insights on the role of the CMO in today’s marketing world. We had the privilege of talking to the one and only David Fradin on Product Design and Management…and the Out of Home Pioneer Srikanth Ramachandran on how app data can influence Out of Home Experiences. Eight Enlightening Episodes! It’s been a truly enriching experience talking to the best minds in the industry and we look forward to bringing you much more in 2024. ----- You can access the full episodes on www.contraminds.com. We are also available on all leading podcast platforms and on YouTube as well. Here’s wishing you a very happy and prosperous New Year! ----- Listen to the podcast on Apple Podcasts | Spotify | Anchor | Google Podcasts For show notes and earlier guest interviews, please visit www.contraminds.com ----- The Super CMO Show attempts to find answers to all these questions through conversations with the best minds in marketing: - How should the CEO and Company Boards take strategic advantage of marketing to improve the value of their firms? - What do CMOs and Marketers worry about, and what issues or problems make them lose their sleep? - Why is it important to understand customer behaviour if you are involved in marketing as a technologist or a marketer? - What impact does 800-Pound Gorilla – Technology have on the marketing world, and how can it be leveraged for a company’s product or brands? - Why is the power of data, analytics, and technology on creative is here to stay? - Why are financial skills as essential for marketers as marketing skills? ----- This episode was made possible by the great folks at Effortless. Effortless has been designed to be user-friendly, aiding you in your journey to streamline financial tasks. Experience the convenience of achieving e-Invoicing and E-way Bill Generation in just a couple of clicks, simplifying your business processes. Visit www.goeffortless.ai to learn more.