Best-of-Breed vs Consolidation: Choosing the Right eCommerce Tech Stack with Portmeirion’s Ankit Jadav

Ankit Jadav is the Global Head of Digital Operations at Portmeirion Group, home to six unique homeware and fragrance brands with a combined 750 years of trading… including Spode, Portmeirion, Royal Worcester, Nambe, Pimpernel and Wax Lyrical. Turnover is now £110,000,000 of which 10% is DTC.  In this episode, Ankit shares how his team manages five DTC brands with just eight people, why they recently consolidated their tech stack, and what he looks for when evaluating new technology. It's a masterclass in building an eCommerce operation that is efficient, scalable, and focused on delivering real ROI.  Hit PLAY to hear: 🚀 How one team manages 5 DTC brands with just 8 people 🛠️ The surprising reason the "best" eCommerce tool can hurt your results 📈 Why consolidating your tech stack could unlock faster growth 💰 How to evaluate new software without wasting budget on shiny objects 🎯 The next big tech investment Ankit believes every retailer should consider 🤖 Where AI is actually delivering value in eCommerce (and where it's mostly hype)  Key timestamps to dive straight in: [09:36] Implementing and Scaling eCommerce Projects [12:02] Understanding code for collaboration [16:01] Evaluating tech stack consolidation [21:04] Implementing a Customer Data Platform [22:35] Exploring AI for internal use [26:08] Listen to Ankit’s Top Tips!  Full episode notes here: https://ecmp.info/603  --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy