Best of LinkedIn: Account-based Marketing CW 22/23

We curate most relevant posts about ABM on LinkedIn and regularly share key take aways. This episode delves into the key takeaways from the 6sense Inspire UK event in London, focusing on accelerating growth, ABM, and AI in B2B marketing. It highlights the crucial shift from focusing on MQLs to understanding and engaging with Buying Groups, as deals involve many individuals. The discussion covers leveraging AI for efficiency and personalisation while emphasizing the need for strategic use ("AI that builds pipe, not hype"), as well as the enduring importance of Sales and Marketing alignment and genuine human connection in the B2B landscape. This podcast was created via Google Notebook LM.