Best of LinkedIn: AI in B2B Marketing CW 23/ 24

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition explores the agentic revolution transforming global go-to-market strategies, sales, and customer experience. Industry experts detail how AI agents are moving beyond simple automation to handle complex roles in intent-based prospecting, search engine optimisation, and autonomous decision-making. A recurring theme highlights that while AI search visibility and automated outbound tools offer massive efficiency gains, success relies on human judgment, authentic storytelling, and high-quality data foundations. The texts contrast the rise of "invisible shoppers" and AI-led brand recommendations with the enduring necessity of human-to-human trust and emotional intelligence in sales. Leaders emphasize that operating model redesign-rather than merely stacking software-is essential to prevent brand sameness and ensure long-term business impact. Ultimately, the collection serves as a forward-looking guide for navigating the intersection of technical AI orchestration and the preservation of unique marketing intelligence. This podcast was created via Google NotebookLM.