Best of LinkedIn: AI in B2B Marketing CW 27/ 28

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition examine the transition from traditional search engine optimization to AI visibility and generative engine optimization. These texts highlight how brands must now ensure they are cited and recommended by AI assistants like ChatGPT, Claude, and Perplexity to remain discoverable. Modern marketing strategies are shifting toward machine-legible content and structured data to feed these models, while also warning against the risks of generic, AI-generated "slop" that can damage brand reputation. Emerging technologies like AI Sales Development Representatives (SDRs) and autonomous agents are becoming central to growth, provided they are supported by clean data and human strategic judgment. Ultimately, the sources argue that while AI offers unprecedented speed and automation, human creativity and distinctive positioning remain the primary factors for long-term business success. This podcast was created via Google NotebookLM.