Best of LinkedIn: Channel Marketing CW 03/ 04

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This edition explores the evolving landscape of partner ecosystems and co-selling strategies for 2026, highlighting a shift from traditional relationship management to data-driven ecosystem management. Industry experts emphasise that success in cloud marketplaces, such as AWS and Microsoft, requires moving beyond simple product listings to embrace incentivised sales motions, automated attribution, and deep cross-functional alignment. A recurring theme is the transformative role of AI, which is being utilised to scale playbooks and handle low-value tasks while reinforcing the necessity of human rapport in high-stakes deals. Key insights suggest that comp neutrality and executive-led selling are essential for driving rep adoption and overcoming the “passive seller” trap. Ultimately, the collection serves as a strategic guide for B2B leaders to refine their go-to-market models by prioritizing measurable outcomes and collaborative value over fragmented activity. This podcast was created via Google NotebookLM.