Best of LinkedIn: Channel Marketing CW 05/ 06

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This edition captures a clear recalibration in channel marketing toward measurable impact, execution discipline, and platform-centric growth. The selected posts underscore a decisive move away from activity-based reporting toward outcome-driven metrics such as win-rate lift, reflecting stronger alignment with CFO and executive expectations. Marketplace-led go-to-market models, particularly within Microsoft ecosystems, are positioned as foundational rather than optional, enabling scalable, repeatable deal motion for both SaaS and AI-native companies. AI emerges as an operational accelerator, streamlining partner enablement, marketing execution, and data visibility, while reinforcing the need for focused partner portfolios and full-funnel alignment. Collectively, the insights point to a more mature channel operating model where clarity, accountability, and commercial relevance replace fragmented partner activity. This podcast was created via Google NotebookLM.