Best of LinkedIn: Channel Marketing CW 11/ 12

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This edition provides a comprehensive analysis of the evolving hyperscaler ecosystem, specifically focusing on the operational realities of co-selling with Microsoft, AWS, and Google Cloud. The contributors highlight a significant shift from traditional, relationship-based partnerships toward automated, data-driven execution powered by new AI-agent technologies. Experts warn that success in this "agentic era" requires more than just marketplace listings; it demands rigorous internal processes, transparent communication to avoid channel conflict, and the alignment of seller compensation with actual customer consumption. Furthermore, the texts emphasise that modern enterprise deals are increasingly multi-party collaborations where partners must specialise in vertical solutions to remain visible. Effective partner marketing and foundational work, such as proper CRM documentation and incentive enrolment, are identified as essential for transforming opportunistic leads into repeatable revenue streams. Ultimately, the collection serves as a strategic playbook for navigating the transition from manual partnership management to a sophisticated operating model integrated into the core of the business. This podcast was created via Google NotebookLM.