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Best of LinkedIn: Channel Marketing CW 23/ 24 episode artwork

EPISODE · Jun 16, 2026 · 20 MIN

Best of LinkedIn: Channel Marketing CW 23/ 24

from Best of LinkedIn: Strategic B2B Marketing · host Thomas Allgeyer, Frenus GmbH

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This edition highlights a fundamental shift toward AI-driven ecosystem strategies as the primary engine for software growth in 2026. Experts argue that traditional partner playbooks are obsolete, requiring a transition from manual activity tracking to outcome-based orchestration powered by clean, connected data. Major platforms like AWS and Microsoft are deploying autonomous agents to reduce administrative burdens and accelerate co-sell motions through integrated marketplaces. Success now depends on technical depth and the ability to align partner collateral with the specific needs of account executives. Ultimately, while automation scales operations, human trust remains the essential foundation for building sustainable, profitable revenue streams. The collection also captures a surge in global networking events and product launches designed to professionalize the partner marketing discipline. This podcast was created via Google NotebookLM.

Episode metadata supplied by the publisher feed · Published Jun 16, 2026

What this episode covers

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This edition highlights a fundamental shift toward AI-driven ecosystem strategies as the primary engine for software growth in 2026. Experts argue that traditional partner playbooks are obsolete, requiring a transition from manual activity tracking to outcome-based orchestration powered by clean, connected data. Major platforms like AWS and Microsoft are deploying autonomous agents to reduce administrative burdens and accelerate co-sell motions through integrated marketplaces. Success now depends on technical depth and the ability to align partner collateral with the specific needs of account executives. Ultimately, while automation scales operations, human trust remains the essential foundation for building sustainable, profitable revenue streams. The collection also captures a surge in global networking events and product launches designed to professionalize the partner marketing discipline. This podcast was created via Google NotebookLM.

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Best of LinkedIn: Channel Marketing CW 23/ 24

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Frequently Asked Questions

How long is this episode of Best of LinkedIn: Strategic B2B Marketing?

This episode is 20 minutes long.

When was this Best of LinkedIn: Strategic B2B Marketing episode published?

This episode was published on June 16, 2026.

What is this episode about?

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This edition highlights a fundamental shift toward AI-driven ecosystem strategies as the primary engine for software growth in 2026. Experts argue...

Can I download this Best of LinkedIn: Strategic B2B Marketing episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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