Best of LinkedIn: Channel Marketing CW 25/26

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This edition offers a comprehensive overview of the evolving landscape of partnerships and ecosystems within various industries, particularly technology and B2B. A central theme is the shift from viewing partnerships as mere add-ons to recognising them as strategic drivers of growth, revenue, and competitive advantage. The sources highlight the importance of effective partner enablement, including providing useful sales materials and streamlined onboarding processes, and the increasing reliance on Partner Relationship Management (PRM) platforms and AI-powered tools to manage and scale these relationships efficiently. Furthermore, many authors emphasise the need for company-wide involvement in partnership strategies, moving beyond siloed teams to foster cross-functional collaboration in marketing, sales, and product development, ultimately focusing on solving buyer challenges and building strong, trust-based relationships. This podcast was created via Google NotebookLM.