Best of LinkedIn: Channel Marketing CW 25/ 26

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This edition provides a comprehensive analysis of the evolving global partnership landscape in 2026, with a particular focus on the integration of artificial intelligence into ecosystem strategies. Industry leaders argue that successful collaborations now require organisational alignment and robust data infrastructure rather than simple relationship management. Key updates from major technology providers like Microsoft, AWS and Salesforce highlight a shift towards marketplace-driven co-selling and the automation of partner operations. The sources also emphasise the critical need for standardised performance metrics to demonstrate the tangible revenue impact of channel activities to executive leadership. Finally, the collection underscores that trust and specialized expertise have become the primary differentiators for firms navigating increasingly complex, AI-enabled markets. This podcast was created via Google NotebookLM.