Best of LinkedIn: Channel Marketing CW 43/44

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This edition offers an extensive overview of the modern partner ecosystem and go-to-market (GTM) strategies, emphasising that partnerships are now the most efficient channel for business growth. Several experts highlight the critical shift from transactional vendor relationships to strategic, co-creative collaborations that focus on shared outcomes, with successful execution requiring clear alignment, effective co-selling playbooks, and continuous enablement. A major theme across the posts is the profound impact of Artificial Intelligence (AI), which is streamlining partner operations, automating lead matching, and enhancing partner management platforms like PartnerStack AI to reduce administrative burdens and increase return on investment (ROI) visibility. Finally, the sources stress the need for better measurement and tooling to overcome "ecosystem visibility crises" and prove the financial value of partnerships to executive leadership, especially in specialized markets and large-scale cloud environments like Microsoft and AWS. This podcast was created via Google NotebookLM.