Best of LinkedIn: Channel Marketing CW 51 - 02

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This edition outlines the rapid evolution of cloud marketplaces and partner ecosystems as they become primary drivers for global revenue growth in 2025 and 2026. Expert contributors highlight that co-selling has transitioned from a tactical activity to a structured, data-driven discipline managed by revenue operations teams. Key industry players like Microsoft, AWS, and Google Cloud are integrating agentic AI and automated procurement to streamline transactions and improve customer outcomes. Success for independent software vendors now requires strategic executive alignment, unified data infrastructure, and incentive-compatible compensation for sales representatives. Furthermore, the texts emphasize that modern partnerships must prioritise mutual trust and co-creation over traditional transactional resale models. Ultimately, the shift toward marketplace-first strategies is presented as an essential requirement for technology companies to remain competitive and scalable. This podcast was created via Google NotebookLM.