Best of LinkedIn: Social Selling CW 03/ 04

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition outlines the evolving landscape of LinkedIn strategy for 2026, specifically focusing on the transition to the AI-driven 360Brew algorithm. Experts emphasize that successful engagement now prioritizes meaningful interactions and niche authority over generic reach or automated tactics. Effective social selling requires a systematic approach that blends authentic storytelling, personalized outreach, and strategic employee advocacy. Practical advice includes optimising headlines for searchability, engaging deeply in comment sections, and avoiding automation to prevent account penalties. Ultimately, the contributors suggest that building human trust and providing practical, save-worthy value are the keys to converting visibility into revenue. This podcast was created via Google NotebookLM.