Best of LinkedIn: Social Selling CW 09/ 10

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition highlights that LinkedIn success in 2026 depends on shifting from broad visibility to thematic relevance and trust. The platform's new "360Brew" algorithm prioritises human authenticity, rewarding users who engage in meaningful conversations rather than those who rely on AI-generated slop or automated sales pitches. Employee advocacy is a recurring theme, with experts arguing that empowering staff to share original stories generates significantly higher engagement than traditional corporate posting. Strategy focuses on social selling through thoughtful commenting and profile optimisation, transforming the platform from a mere broadcast channel into a serendipity engine for building relationships. Ultimately, the sources suggest that personal branding cannot be delegated, as long-term success requires consistent, high-quality interactions that address specific buyer pain points. This podcast was created via Google NotebookLM.