Best of LinkedIn: Social Selling CW 13/ 14

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition provides a comprehensive strategic guide to navigating LinkedIn’s 2026 landscape, primarily focusing on the platform's transition to the 360 Brew AI algorithm. Experts emphasise that the new system prioritises thematic authority, dwell time, and profile-content alignment over traditional vanity metrics like likes or follower counts. Actionable advice includes adopting a social selling mindset, where users move away from automated AI-generated content in favour of authentic engagement, personalised video DMs, and high-value commenting. Strategic insights highlight that personal branding for founders and employee advocacy are now essential infrastructure for B2B growth, significantly outperforming corporate pages. Furthermore, the texts suggest that SSI scores influence outreach limits, while consistent posting within a specific niche is vital to maintaining organic reach. Overall, the collection serves as a modern playbook for turning digital visibility into measurable revenue and trust. This podcast was created via Google NotebookLM.