Best of LinkedIn: Social Selling CW 15/ 16

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition provides a comprehensive outlook on the evolving landscape of LinkedIn social selling and employee advocacy in 2026. The contributors highlight the shift towards the 360 Brew algorithm, which prioritizes topical authority, authentic engagement, and consistent themes over traditional reach-chasing tactics. Success on the platform now requires a systematic approach, moving away from automated noise to focus on problem-centric messaging and human-to-human connection. Experts suggest that employee influencers are becoming the primary driver of brand trust, significantly outperforming corporate pages in both visibility and credibility. Technical advice within the text covers content workflows, AI tool stacks, and strategic posting habits designed to build long-term professional influence. Ultimately, the collective insight asserts that relevance and substance are the essential currencies for navigating the modern B2B buying journey. This podcast was created via Google NotebookLM.