Best of LinkedIn: Social Selling CW 21/ 22

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition offers a strategic roadmap for navigating the 2026 LinkedIn ecosystem, with a primary focus on the 360 Brew algorithm. Experts highlight a shift away from viral growth hacks toward semantic authority, where the platform rewards users who maintain consistent expertise within specific niche topics. Practical advice includes improving accessibility through image descriptions, using AI as a personal voice amplifier rather than a generic generator, and prioritising meaningful comments over simple likes. Multiple contributors emphasise that social selling must lead with value and genuine relationship-building to convert warm audiences into clients effectively. Additionally, the texts detail the rise of employee advocacy programs and corporate influencers as essential tools for humanising brands and bypassing reduced organic reach. Ultimately, the consensus is that long-term success requires a disciplined system of intentional engagement, high-quality storytelling, and profile optimisation focused on business outcomes. This podcast was created via Google NotebookLM.