Best of LinkedIn: Social Selling CW 35/ 36

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition highlights LinkedIn's crucial role as a B2B revenue engine and opportunity network, rather than merely a content platform. Many authors emphasise authenticity, consistency, and genuine human engagement – particularly through comments and direct messages as paramount for building trust and driving sales. Several experts recommend optimising LinkedIn profiles as landing pages and systematising social selling processes for predictable growth, moving beyond vanity metrics like likes. There is also a strong focus on employee advocacy, underscoring that individual contributions and unique personal branding significantly outperform corporate page visibility. Finally, the sources generally agree that understanding audience needs and providing value is key, with some even suggesting that less polished, more "weird" content can be more memorable than overly curated posts. This podcast was created via Google NotebookLM.