Best of LinkedIn: Social Selling CW 41/ 42

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition offers extensive advice on social selling and personal branding on LinkedIn, emphasising that success stems from building trust and providing genuine value rather than self-promotional pitches. A recurring theme is the importance of the Social Selling Index (SSI) score, a metric LinkedIn uses to quietly grade users on their professional brand, network quality, engagement with insights, and relationship-building efforts, directly impacting visibility and organic reach. Experts stress the need for a human, authentic approach to content, with strong opinions and stories being more effective than generic posts or excessive AI use, especially in light of LinkedIn’s new 360Brew algorithm which prioritises relevance. Furthermore, multiple sources highlight the power of employee and executive advocacy as a critical strategy for B2B companies to amplify their brand and build credibility, often outperforming corporate pages. This podcast was created via Google NotebookLM.