Best of LinkedIn: Social Selling CW 43/ 44

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition provides an extensive overview of current LinkedIn strategies for personal branding and social selling, universally stressing the importance of authenticity, consistency, and targeted engagement over simple volume or vanity metrics. Several contributors emphasise that success lies in building genuine relationships and providing valuable, unpolished expertise, often through commenting and direct messaging, as opposed to relying on constant posting or viral trends. While some acknowledge metrics like the Social Selling Index (SSI), others dismiss it as irrelevant, urging users to focus instead on business outcomes such as pipeline velocity and conversion rates. The texts also highlight the shift in branding from corporate logos to employee advocacy and human storytelling, which is crucial for attracting talent, investors, and customers in the B2B space. This podcast was created via Google NotebookLM.