Best of LinkedIn: Social Selling CW 49/ 50

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition offers a comprehensive guide to LinkedIn strategy and B2B marketing, with a dominant focus on employee advocacy and adapting to new algorithms. Several authors emphasise that employee advocacy is non-negotiable for reach and trust, often outperforming corporate pages because the platform favours authentic human voices. A core theme is the shift from network-based to interest-based algorithms (like 360Brew), demanding that content creators focus on niche relevance, expertise, and generating saves or reposts rather than vanity metrics. Furthermore, success in social selling is repeatedly defined by systematising genuine conversations and building authority through original content, not through relentless posting, automation, or engagement pods, which LinkedIn is actively cracking down on. Finally, numerous contributors stress that authenticity, storytelling, and empowering employees to build their personal brands are essential for long-term brand credibility and lead generation, particularly in an age of pervasive AI-generated content. This podcast was created via Google NotebookLM.