Best of Series: How to Grow Your Brand Using Micro-Influencers – With David Morneau (Re-Release)

Initially published in February 2021, this episode is part of our "Best of Series." We have handpicked some of our best episodes, where our guests have enlightened us with some powerful eCommerce marketing gems! David Morneau is the Co-Founder at inBeat Agency and Founder & CEO at Breeeze.co. At his agency InBeat, David helps brands leverage thousands of collaborations with micro-influencers as he knows that people trust user-generated content performs better than studio quality ads. He often works with the leading brands such as New Balance or Nissan to attract new audiences across North America & Europe. He's known for his unusual strategies when it comes to influencer marketing. In this episode, you will learn What are micro-influencers Why is focussing on  micro-influencers a sweet spot so to speak rather than trying to focus on any influencer Strategies used to build and grow a micro influencer marketing campaign Mistakes made and lessons learned while doing micro influencer marketing Examples of businesses that have launched successful influencer marketing campaigns. For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ Follow Arlen: Twitter: https://twitter.com/askarlen  Facebook: https://www.facebook.com/arlen.robinson.7  Instagram: https://www.instagram.com/arlenyohance/  LinkedIn: https://www.linkedin.com/in/arlenrobinson/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.  Thanks for listening. Be sure to subscribe and leave a review.